Kindred Group Launches in Pennsylvania
Author:
Muhammad Gregory
Kindred Group has made significant strides in the US gambling market by unveiling its proprietary tech platform in Pennsylvania. Players residing in the state now have access to the Unibet casino and sportsbook apps, both owned by Kindred. Unibet has been present in Pennsylvania since September 2019 when it debuted as a retail sportsbook in collaboration with Mohegan Sun Pocono.
Kindred Group has unveiled its proprietary tech platform in the US state of Pennsylvania. Players located in the state will now gain access to the Unibet casino and sportsbook apps, both owned by Kindred.
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Kindred Claims Platform Will Afford Users a Better Experience; Personalized Content
Kindred Group, a leading gambling operator, has made a significant move by launching its proprietary tech platform in Pennsylvania. This development allows customers in the state to access the popular Unibet casino and sportsbook apps, which are owned by Kindred. Unibet has been operating in Pennsylvania since September 2019, initially launching as a retail sportsbook in partnership with Mohegan Sun Pocono.
With the introduction of its proprietary tech platform, Kindred aims to enhance the overall customer experience by providing personalized content, improved analytics, and a wide range of products. The platform is designed to offer a seamless and user-friendly interface, ensuring that customers have easy access to their favorite casino games and sports betting markets.
This strategic move highlights Kindred’s commitment to expanding its presence in the US market and catering to the growing demand for online gambling in Pennsylvania. By leveraging its proprietary technology, Kindred aims to deliver a high-quality and customized betting experience to its customers, further solidifying its position as a leading provider in the industry.
Pennsylvania Launch Arrives Shortly After Launch in New Jersey in May 2023
Nils Andén, the interim chief executive of Kindred, expressed delight at the opportunity to transition their customers in Pennsylvania onto the Kindred platform. Highlighting the positive outcome of this migration, Andén conveyed the company’s satisfaction in being able to provide their Pennsylvania customers with the enhanced experience offered through the Kindred platform:
“We are delighted to be able to migrate our customers in Pennsylvania onto the Kindred platform.”– Nils Andén, Interim Chief Executive, Kindred,Press Release
Continuing its expansion in the US market, Kindred Group successfully launched its proprietary tech platform in another state just recently in May 2023. Following the recent rollout in New Jersey, Kindred has now introduced its platform in Pennsylvania, marking another significant milestone for the gambling operator. The platform received final approval from the New Jersey Division of Gaming Enforcement, allowing Kindred to offer its online casino and sportsbook services to customers in the Garden State.
Andén, the interim chief executive of Kindred, mentioned that since the launch in New Jersey, customers have provided positive feedback on the improved design, navigation, and stability of the platform. Andén expressed eagerness to extend the availability of the Kindred platform to additional states, anticipating that customers in those regions will also benefit from the enhanced features and user experience:
“Since launching in New Jersey, our customers have reported enhanced design, navigation and stability. We look forward to rolling out the Kindred platform to further states.”
NeoGames Stepped Into Pennsylvania Market in July 2023
NeoGames, a prominent provider of online gaming and lottery solutions, made a significant announcement in July 2023 that signals a new era for both the company and its subsidiary, Aspire Global. In an exciting development, Aspire Global will take the lead in powering the PlayLive online casino, which is operated by the Cordish Companies. This partnership marks a notable shift for PlayLive and represents a departure from its previous collaboration with GAN, a California-based igaming supplier.
As part of the agreement, PlayLive! will undergo a comprehensive transition to NeoGames’ state-of-the-art product suite. By 2024, the casino will fully integrate NeoGames’ cutting-edge solutions, including Player Account Management (PAM), Customer Relationship Management (CRM), aggregation, and data analytics. This move is expected to greatly enhance the player journey and overall customer satisfaction, surpassing the capabilities of the previous igaming solutions provider.
One of the key highlights of this collaboration is the adoption of the AspireEngage CRM system, which NeoGames believes will significantly elevate the player experience compared to the previous offering. Additionally, PlayLive! will integrate with the Pariplay Fusion aggregation platform, expanding its range of offerings and further enhancing its capabilities. This strategic move demonstrates NeoGames’ dedication to leveraging advanced technology and comprehensive solutions to deliver an exceptional online gaming experience for PlayLive! customers.
Tsachi Maimon, the President and Head of iGaming at NeoGames, showed great excitement concerning the deal with PlayLive! Casino and the chance to elevate its iGaming products in Pennsylvania, honing in on the strength of NeoGames and its wide-ranging proposition:
“We are incredibly excited to commence our partnership with PlayLive! Casino and take its Pennsylvanian iGaming offering to the next level. With this complete migration onto our iGaming products and services, it truly reinforces the strength of NeoGames and our overall proposition following the acquisition of Aspire Global. The teams are thoroughly looking forward to working closely with PlayLive! Casino and expect a seamless cut-over to our technology and content early next year.”– Tsachi Maimon, President and Head of iGaming, NeoGames,Press Release
Evolution Joined Crowded Pennsylvania Market in June 2023
The online gambling market in Pennsylvania continues to witness significant growth when Evolution, a leading provider of online casino solutions, unveiled its partnership with Caesars Digital in the state in June 2023. This collaboration aims to bring Evolution’s highly acclaimed live casino products to Tropicana Online Casino and Caesars Sportsbook & Casino, further expanding the offerings available to Pennsylvania players. Additionally, the deal includes providing access to Evolution’s portfolio of online slots to iGaming operators NetEnt and Red Tiger.
Evolution’s live dealer games will be seamlessly delivered to its clients through live streaming from their state-of-the-art studios. This technology enables players to enjoy an immersive and authentic casino experience from the comfort of their homes. The current selection of games includes popular titles such as American and European Roulette, classic and Infinite Blackjack, Baccarat, Craps, Ultimate Texas Hold’em, and Three Card Poker.
With this partnership, Evolution and Caesars Digital are solidifying their positions in the Pennsylvania market and catering to the growing demand for innovative and high-quality online gambling options. Players in the Keystone State can look forward to an enhanced gaming experience and a wide range of thrilling casino games provided by Evolution’s cutting-edge technology and expertise in the industry.
Jeff Millar, Chief Commercial Officer at Evolution, made the claim that the operator was more than happy to make absolutely sure that players were enjoying the highest-quality game products around:
“We are delighted to be helping Caesars Digital expand their reach in Pennsylvania and to be part of this exciting journey. We have been working closely with Caesars for some time and we’re proud to be their live casino provider and to ensure they have the best games at their disposal for their players. We look forward to continuing this relationship and to seeing what new exciting developments come out of this latest expansion.”
