beIN Sports Acquires Formula One World Championship Broadcasting Rights in Asia
Author:
Megan Butler
Asia’s biggest sports broadcaster, beIn, has acquired the rights to show Formula One racing on live television across 10 countries within the Asia region. The media company has managed to pick up a fully exclusive package of rights to stream the coveted sport across 10 Asian countries. The deal which begins in 2023 will carry-over and run until the conclusion of the 2025 Formula One championship.
The Formula One is coming to Asia and North Africa through the beIN Sports network – following a multi-year licensing deal signed this week between the motorsport federation and the broadcaster. ?randomwinner/Pixabay
The regions covered by this deal are expansive, and the result of this contract will bring a new audience population to the Formula One that have previously not had good broadcasting options native to their home region. Included in the deal are the key regions of Hong Kong, Singapore, Malaysia, Brunei, Indonesia, Timor-Leste, Philippines, Thailand, Cambodia, and Laos. Up until the signing of this new partnerships, these countries acquired their broadcasting content from the American-based Fox Sports channel.
The package of streaming includes all the core assets that one would expect to be delivered by the Formula One. beIN will be able to show all Grand Prix races including all preliminary action across the weekend – from practice to qualifying, and the new sprint races, it will all be available for beIN sports customers over the next few years.
Marking the beginning of their coverage and deal with the world’s greatest motor sporting spectacle will be the Bahrain grand prix on March 3rd through 5th this year. This package will see a number of great races taking place from the Asian and middle eastern markets, with races in Abu Dhabi and Singapore throughout the season. Also included in the rights deal acquired by beIN will be the ability to stream games through the company’s beIN Sports Connect app.
beIN Sports Expanding its Reach
BeIN Sports has announced a new broadcasting rights agreement with Formula One, granting the network the rights to broadcast all Formula One races, qualifying sessions, and practice sessions across the Middle East and North Africa. This agreement is crucial because it will increase Formula One’s awareness in the Asian market and broaden the sport’s reach to a larger audience. It will also assist BeIN Sports in increasing its subscriber base and income in the area. This agreement is game-changing for the Asian market since it will make Formula One more accessible to spectators in the Middle East and North Africa, boosting the sport’s appeal in the area.
Furthermore, the agreement is likely to help Formula One teams and sponsors by increasing their visibility and reach throughout the Middle East and North Africa. This is especially important for teams and sponsors situated in the region, since it provides them with a bigger audience with whom to engage and promote their brand.
The collaboration between BeIN Sports and Formula One benefits not just the sport but also the gaming sector. As Formula One grows in popularity in the Middle East and North Africa, it is expected to fuel a growth in sports betting and gambling in the region. This would open up new chances for the gaming sector by attracting more people to sports betting and other gambling activities.
When it comes to the lasting impact of this cooperation between BeIN Sports and Formula One, its one that will surely benefits both companies, as well as the Middle East and North African sports and gambling businesses. This new television rights agreement will assist to increase the popularity of the sport in the region while also opening up new potential for the gambling business as it can create new value for customers interested on wagering in motor sport markets.
